![]() ![]() He added that they are proving to be very effective so far in pilots that Amazon has run with a number of publishers and other developers - The Washington Post, TikTok, Sony Crackle, Sesame Workshop, USA TODAY, Sago Mini and Bell Canada were among the early testers - with customers on average two to three times more likely to complete actions versus test-using virtual items. “This adds to the variety and lets developers do something they haven’t been able to do before,” said Amir Kabbara, Amazon’s head of Moments, in an interview. Items that are eligible to be gifted as part of the Moments scheme will come in a catalogue - Amazon said that there are “millions” of products in it already, both from Amazon and select third-party vendors - and will sit alongside other kinds of products that incentivize users to be more engaged in apps, games and other digital services such as virtual currencies and gift cards. The service is going live in 100 countries today, Amazon said. Amazon Moments - as it is called - will let developers create actions - “moments” - that it wants users to perform - such as watching several episodes of a series if its a streaming service or taking out a subscription if its a news site - and giving users actual physical gifts in exchange for doing so. Today, Amazon is launching a service that it hopes those developers will use to do just that. ![]() App and web developers are always trying to figure out better ways of keeping their users engaged on their platforms for longer. ![]()
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